《新概念上海明信片书》是一套由张耀工作室和上海人民美术出版社共同制作的新形式的明信片。
   和通常概念里的明信片不同,开本更倾向于轻巧可人的图文书,形式设计趋于摩登潮流。撕下全本的明信片,还可以作为一本极具可读性的小书。
   最重要的影像组成也有别于以往明信片大而全的图片,选择特别的视角,关注城市文明的细节,画面富有张力,艺术传达充分、强烈。连图片的注解,不再是平淡的、资料性质的普通解释,而是突出见地,从城市文化的特性入手,表达观点。
   这是第一次在明信片的实用功能以外的改造,真正给城市精神以图解。
   《新概念上海明信片书》的第一辑,以上海为主题。
   《上海格调》由旅居欧洲的著名摄影作家张耀掌镜,以其世界主义的观点,和特别的视觉传达,展现了在中国人的眼里很洋派,在外国人看来很中国的,有海洋气氛的、开放的、不安静的、很渴望的上海影像。
   《上海弄堂》、《上海摩天的楼》,《上海数位年代》,《上海吃相》,《上海老城厢最红》则由张耀工作室策划、制作。每一本都从不同的选题切入城市细节,深刻地洞察到城市的变迁:金茂的冰冷金属质感、老公寓房子里的木头扶梯、泛滥河泥味道的苏州河水波纹、撒满葱花的生煎馒头、衡山路地面上的梧桐树叶……让人看见上海的老中国文化元素和新的都会精神。

<18 postcards of Shanghai>(6 books) published by Yao’s option and Shanghai People’s Fine Arts Publishing House in 2003.
Its different from other normal postcards, the size tend to more convenience and lovely photo books, suit for the modern life.
But the most important is the photos are special and intensity. Even the exegeses are also on a particular point.
This is the first time of the rebuilding with the usual function of the postcards, and giving real explaining of the city spirit.
<18 postcards of Shanghai>(6 books), the first part is all about Shanghai.
<Shanghai Face>is photo by the famous photographer-author Yao Zhang, with his international ideal and special vision; show us a famous port city is a portrait of an open, restless and yearning Shanghai.
<Shanghai alleyways>, <Shanghai Skyscrapers>, <Digital Shanghai>, <Eating in Shanghai> and <Old Shanghai> are planed and made by Yao’s Option. Every of that are using different point into the city details and seeing through the city changing clearly: Jinmao tower’s golden character, old house’s wood stairs……
Giving the mix of old China culture elements and new city spirit in Shanghai.
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            新概念明信片书: 上海老城厢最红上海数码年代上海格调上海弄堂上海吃相上海·摩天的楼